Leads to “Faux-Fusion”
As the sponsors of the first-ever Faux Event watched
the many eager faux artists who gathered in Fort Lauderdale, Flab.,
for a weekend of top-notch speakers and hands-on product demonstrations,
they all had the same thought: “This could be the start
of something big.”
More than 200 faux professionals took part in
the Faux Event, which was held Sept. 25-28 at the Lagos Mar Resort.
That’s not bad for an event that was conceived just a few
months before. John Catalanotto of Pro Faux, one on the event
sponsors, was there when the idea was first proposed over a bottle
of whine. “We scribbled some ideas down on a napkin,”
Catalanotto and his partner, Greg Frohnapfel,
teamed up with Joe Greco of Discolor and Ted Heath of Perfecto
to sponsor the event. They were joined in there effort by Neil
Cody, representing Skim stone and Gold Leaf & Metallic Powders.
Soon, the scribblings on the napkin became a reality. And even
though promotion was limited to announcements on the sponsor web
sites and a notice in the Summer issue of The Faux Finisher, faux
artists spread the world to ensure that a dynamic group of individuals
came to partake in the event. “It worked out even better
then we imagined,” Catalanotto said.
In addition to the presentations by all of the
Faux Event sponsors, speakers at the event were: Kathy Carroll
of the Faux Connection, renowned faux instructor Trisha Collins,
Rebecca Parsons of Do What You Love ™ Workshops and Melanie
Royals of Royal Design Studio.
Where the rubber really hits the road—or,
more precisely, where the paint hit the sample boards—was
in the hands-on demonstration rooms. All of the sponsors had tables
that featured a variety of their products. Participants tried
the products on display boards, and even got into some cross line
experimentation—a ProFaux product combined with something
from Adicolor, or something from Perfetto combined with the something
from Gold Leaf & Metallic Powders, and so forth. One participant
described it as a virtual “faux-fusion” of techniques
Participants walked away with a wealth of door
prizes, provided by the primary sponsors as well as a full complement
including: Atlanta’s School of Fine Finishes Inc., A Stroke
of Magic, Briste Group International, C&S Siclare, Chicago
Institute of Fine Finishes, Classic Faux Studios, Dynamin Paint
Production Inc., Dundean Studios, Firenze Enterprises Inc., ICI
Paints, If Walls Could Talk Decorative Studio, Lasting Impressions,
Martin & Associates Industries Inc., NAG Agency, PDRA, Phoenix
Academy of Decorative Finishes, Quali-Tech Manufacturing, T.J.
Ronan, Royal Design Studio/Modello Designs, Starscenic, Stencil
Artisans League Inc., The Faux Connection, The Faux Kind Studios,
The Stencilled Garden and Vahallan Papers Inc.
Door prizes ranged from tools and T-shirts to
valuable gift certificates for products and workshops. In some
cases, individual prizes exceeded $1,000 in value. There were
more than $30,000 worth of door prizes, which meant that many
participants left with prizes far exceeding the cost of the event
Catalanotto reported that the Faux event will
definitely be expanded in the feature. He expects to see more
companies actively involved in the Event and the probable addition
on the table top exhibit. The Fort Lauderdale venue worked out
so well that sponsors are looking for a bigger hotel in the city
to host the 2004 edition on The Faux Event.
Catalanotto acknowledged that id might seem a
bit unusual for competing companies to get together to host an
event. But he describes the sponsors as “friendly competitors”
who recognize the synergistic possibilities among their product
line. “We’d see participants taking one product from
one system, one from another system,” Catalanotto said.
“The whole purpose of the event was to share.”