The third annual
kept participants busy
The third annual Faux Event had all the characteristics
of a sumptuous buffet - instead of "all you can eat"
it was "all you can paint." From hands-on classes to
busy demo rooms to an exhibit hall that promoted the concept "try
it before you buy it," none of the attendees could walk away
from this event saying there was not enough to do.
The Faux Event, hosted jointly by ProFaux and Perfetto, took place
September 20-25 at the Embassy Suites in Deerfield Beach, Florida.
While the second annual event was cut short by a hurricane evacuation
in 2004, the 2005 event dodged the threat of hurricanes and went
off without a hitch. Still, ProFaux's John Catalanotto acknowledges
that hurricane anxiety does add an unwanted element of uncertainty,
and thus the fourth annual event will move to the outskirts of
the hurricane season. The 2006 event will take place October 16-22.
The location will stay the same, since Catalanotto noted that
the Deerfield Beach location has met with a highly favorable reaction
from the approximate 300 people in attendance. That attendance
figure represents about a 50% growth rate from the estimated 200
people that attended the 2004 event.
And what was the verdict from the scores of people who attend?
"Awesome." said Catalanotto. That was the word used
over and over again. "People kept commenting on how well-organized
everything was, and they just loved the classes."
The classes are a reference to a new element that
was added to the proceedings: full-day professional workshops
from such renowned instructors as Melanie Royals of Royal Design
Studio; Michael Cooper of Murals & More; Rich Fischer of Deco
Illusions; Isabelle Truchon of Artistic Living Studio; Donna Phelps
of Sarasota School of Decorative Arts; Ted Heath of Perfetto,
Inc and Blue Pearl Paint; Kathy Carroll of the Chicago Institute
of Fine Finishes; Barth White of Barth's Faux Studio; and the
ProFaux duo of Catalanotto and Greg Frohnapfel. Virtually all
of the classes had capacity attendance, with students eager to
have some in-depth instruction from la creme de la creme in the
faux-finishing, decorative painting and mural painting universe.
The guest speaker list was equally impressive,
including such industry notables as PDRA's Nicholas R. Cichielo;
Leonard Pardon of Pardon Studio; Victor Pachade of Colormaker
Floors Ltd.; Keith Cornelius of Wooster Brush; Richard Hardy of
XIM Products; Trisha Collins of Artisans International, Inc,;
as well as the aforementioned Ted Heath, Kathy Carroll and Michael
The exhibit hall for the third annual Faux Event
was enlarged significantly from the 2004 event featured a total
of 26 booths, many of which were active with hand-on painting
activities. Several exhibitors put up easels so that attendees
could create demo boards on the spot. Among those participating
in the exhibit were Artistic Living Studio, Blue Pearl Paints,
BGI Decorative Coatings, DecoFinish, Golden Artist Colors, Greco
Coatings Ltd., Jan Dressler Stencils, Leonard Pardon Faux Finish
Studio, Modern Masters, Modello Designs, N. Cody & Associates,
PDRA/The Faux Finisher, Perfetto, ProFaux, Ralph Lauren Paint,
Recol Ltda., Royal Design Studio, SkimStone, SALI, Stoney Brook
Wall coverings, The Faux School, Turner Acryl Gouache, The Wood
Icing Co. and XIM.
And what would a Faux Event be without a little
bit -- well, actually a whole lot -- of fun? Evenings were a time
when the group let their collective hair down. Musical entertainment
and cocktails parties were a highlight, but so, too, was the canoe
race across the hotel swimming pool. For this repeat of last year's
uproarious event, participants made their canoes from cardboard,
plastic, flotation devices and other materials. Some boats proved
more pool-worthy than others, but sink or float, everyone had
a good time.
Catalanotto and partner Frohnapfel already have
their thinking caps on regarding how to make the 2006 event even
more special. Once again, the exhibitor area well be expanded
-- this time encompassing an entire additional room. A good assortment
of classes and workshops are also in the works. And the entertainment
just might involve fun elements as karaoke and a talent show.
There also will likely be an expansion of roundtable forums, since
the interaction amount participants is one of the most prized
benefits of this great buffet of faux-finishing activity.