Seen In The Paint
Faux Into Dough
Feature from The
In this feature,
written by Associate
Faux reviews ways
on the regional
demand of faux
Turning Faux Into Dough
by Jerrold Rabushka, Associate Editor
your customers tired of just being pot and brush? Not blown
away by blow and go? Painters looking for a more creative outlet,
not to mention the ability to charge by the square foot rather
by the apartment might be ripe for taking a seminar like those
offered by Pro Faux.
Nationally known faux finishing artists Greg Frohnapfel and
John Catalanotto instruct pro painters, dealers, decorators
- well, anyone! In techniques, that can set students a step
up from the pack.
A painter working in a larger city might consider a seminar
such as this to keep up with his competition as well as his
deco-forward customers; in a smaller city where such talents
might be a rarity, being one of the first on the block who offers
such services can open many new doors for a contractor as well
as for the dealer, who can start selling more high end products.
The truth of the matter, asserts Catalanotto, is that no one
in America really needs faux finishing, therefore marketing
is essential, as well as good service and satisfying results.
One selling point is that each painter will bring his or her
own personal style, and each customer will have a unique creation.
After that, every time those customers throw a dinner party
(or high tea, for that matter), it is free advertising. The
price of such services, notes Catalanotto, will be largely based
on regional demand as well as the skill level and notoriety
of the painter. Places such as Arizona and New York currently
seem to command higher than Midwestern states; then again, wherever
you are, if you can help you painter turn a $20 wall into something
that nets him $100 or more, you will gain a loyal customer.
Seminars run for two days; class sizes are small and cover several
techniques within a given medium. Attendees receive personal
attention (including free lunch), plus tips on how to market
their services, create a dynamic port-"faux"-lio, and make a
They'll offer up to three two-day classes consecutively, so
painters can attend one or more depending on their interest.
For information, call (800) PRO-FAUX or click onto www.profaux.com.
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