Pro Faux's Web Site Shows Market's
Not to long ago, perhaps the late 1970's, finding faux-finishing
books at the public library or in bookstores was nearly impossible.
Since the mid '80's a plethora of how-to decorative painting
books, videos, hands-on workshops and television home improvement
programs and have flooded the marketplace. Apparently, America's
thirst for decorative painting has only been whetted over the
last quarter century, not quenched. There remains tremendous
interest in learning practical painting techniques that can
be used both in the home and professionally.
As a natural
extension of our Pro Faux Workshops, we recently launched our
Web site which features areas like What's New, Meet Pro Faux,
Workshops, Techniques, Commissions, Press, Products, On-line
Catalog and more. Visitors have commented that they appreciate
the case of navigation and richly colored graphics.
Taking a tour at profaux.com is easy and fun. Click on photos
or underlined copy, and suddenly more in-depth information is
revealed. Our full menu is found on the left side of the home
page, directly under the Pro Faux logo. Form here, navigate
anywhere within the site and back again.
One of the
most frequently asked questions we get on the phone is "What
do you teach at Pro Faux?" To help answer that, we spent
a lot of money 10 years ago to print a nice four-color brochure,
While we still mail brochures on request, today one can access
much more information about each of our five hands-on workshops
right on our site. Each workshop option is complete with photos
of beautifully painted panels that can be downloaded. Click
on the European and Metallic Textures Workshop and see each
of the 10 finishes offered. Click on the Autumn Leaves finish,
enlarging it to view the actual venation of the leaves. Click
on "Workshop Schedule" to see our latest workshop
is excited to offer a professional line of faux-finishing products
at our on-line store. Here, one will find nearly 1,500 paint
products and tools to create professional faux finishes.
Faux products can be used alone, such as our premixed acrylic
glaze colors, while others are designed to be layered, like
Sandstone Roll-up, Adobe and Toscana. Descriptions of the products
and suggestions on using them for decorating projects are found
on the site. Viewers can select their own color palette, making
it their very own finish.
Many of our products are unique in the way that they are applied
or removed. Steel spatulas and featherweight trowels help the
artisan create wonderful layered finishes. All of our Pro Faux
bases are tintable. Venetian-like plasters and textured bases
can be stonewashed with our dry-powder pigments, sealed and
burnished to create an array of spectacular textures.
Other interesting product's you won't find just anywhere include
Acrylic Zero Gloss Varnish and Pro Faux Metallic and Iridescent
Acrylic Waxes. Acrylic Zero Gloss Varnish is unparalleled in
its matte-quality and lap-free coverage on walls. Pro Faux's
Metallic and Iridescent Acrylic Waxes come in a wide range of
colors, giving the decorative artist unlimited possibilities
in the creation of high-end designer finishes.
surfaces continue growing in popularity, people remain cautious
about future removal of these textured surfaces. What makes
Pro Faux's Adobe texture unique is its wall paper-like ability
to be stripped. Pro Fact's Adobe is a fluffy white powder that
is simply mixed with water and then applied. Detailed directions
are on the Web site.
In the months
ahead, visit us regularly for new faux-finishing techniques
which can be downloaded for free. This is one of the ways Pro
Faux hopes to maintain its original mission statement of "raising
the standard of decorative painting in North America."
Actually, we now get daily visits to our Web site form many
European and South American countries. This is exciting to us
as we work to build personal and business relationships while
quenching the thirst for fresh decorative painting techniques
and innovative products in the wide world of faux.