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Faux Q&A Pro Faux
Note: ProFaux, located in Akron, Ohio, was the first school
of its kind in the Midwest and remains the third oldest school
of decorative painting and retailer of specialty finishing supplies
in the nation. ProFaux founders John Catalanotto and Greg Frohnapfel
have contracted, consulted and instructed widely. They recently
have done work at the PDRA headquarters building in St. Louis,
Mo. This Q&A covers the scope of what ProFaux is all about.
is the scope of Pro Faux's activities?
mission has always been to help raise the standard of specialist
decoration in North America, whether it is in contracting, instruction
or product development. ProFaux has developed several intensive
one-day and two-day curriculums, sharing and showcasing today's
hottest textural and metallic trends on an international level.
As industry leaders, ProFaux has consulted with and contracted
with numerous in-house programs as well as written faux-finishing
brochures for several of the leading paint companies in the
industry. ProFaux also has extensive contracting experience,
designing and installing custom finishes to match various personalities.
Using careful interviewing and observations skills they help
bring their clients' vision to reality. Since 1989, ProFaux
has taught intensive workshops and demonstrated faux techniques
in most major markets in the United States and Canada. Career
highlights include touring the Caribbean and Europe with enthusiastic
artists from all parts of the world; international programs
are designed to spark the imagination and open new doors of
opportunity for all that participate.
kind of product focus does ProFaux have?
programs feature ProFaux's Products - a new acrylic texturing
product line, which boasts some of the best resin systems and
fastest layering techniques available today. This new ProFaux
product line allows decorative painting contractors to offer
their customers highly innovative finishes with superior flexibility,
durability, no odor and easy-to-use water-based materials. Pro-Venetian
Plasters, Acrylic Waxes, Sandstone textures, Removable Adobe,
brush-n-roller friendly Metallic Paints and Stonewash Pigments
are just a sampling of the new products to arm the decorative
contractor with cutting edge methods and revolutionary materials,
helping everyone to set higher standards in commercial, residential
and furniture decoration.
are the appropriate students for your classes?
A: From beginner
to expert level of experience, individuals and company representatives
attend ProFaux workshops. Small workshop classes and special
hands-on field projects are offered throughout the country.
Everyone participates in the field projects, ensuring that ProFaux
students will be successful in today's competitive market. Workshop
attendees start new careers, sharpen faux finishing skills and
find personal satisfaction as they meet people with the same
interests and goals. Students leave their hands-on-workshop
with an average of four 14-by-20 inch portfolio-ready sample
boards and $200 in various product vouchers for each day that
they attend. Countless graduates have started their own successful
faux-finish businesses, grown the family paint businesses, authored
decorative paint books, and retailed ProFaux Products. Others
choose to demonstrate faux techniques at paint centers and trade
shows, and some even start their own schools of decorative painting.